Darren Heil, director of Community First Initiative, lived in a 1970’s cargo van underneath a digital billboard for five days to raise money for the Indianapolis non-profit. The experience was broadcast live online where visitors could make donations, and passer-by were able to view still-shots from inside on the digital billboard above the van.
Starting on Wednesday, December 9th, Heil, along with Daniel Herndon, CEO of Redwall LIVE: Experiential Marketing Company, lived inside the van with limited supplies, a failed heater, and the coldest weather of the season on the north side of Indianapolis. The leaders planned to stay in the van for up to 10 days or until they achieved at least 50% of their goal of $25,000 in support commitments for the organization. They left the van on Sunday after reaching $13,600 in donations.
Community First Initiative of Indianapolis partners with local schools to provide specialized mentor programs to help in the personal development of their students, using the 40 Developmental Asset framework. Visit www.go-cfi.org for more information or to make a donation.
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