About Us

Fifty Years of Discovering What Kids Need to Succeed

Search Institute® is an independent, nonprofit, nonsectarian organization committed to helping create healthy communities for every young person. Because we believe that “all kids are our kids,” we create books and other materials that welcome and respect people of all races, ethnicities, cultures, genders, religions, economic backgrounds, sexual orientations, and abilities. Our Mission: To provide leadership, knowledge, and resources to promote healthy children, youth, and communities.

  • Download our fact sheet
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How Do We Work?

Search Institute helps people understand what kids need to succeed and to take action based on that knowledge. We do this by:

  • Conducting high-quality research and evaluation that deepens knowledge of young people, what they need, and how to care for and work with them more effectively.

  • Providing tools, resources, and services to equip parents, educators, youth workers, policy makers, and other leaders to create a world where all young people are valued and thrive.
  • Collaborating with partners (foundations, corporations, schools, communities, faith-based organizations, and other systems) to broaden and deepen commitments, capacity, and effectiveness in fostering healthy development and thriving among children and adolescents.
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Whom Do We Serve?

Search Institute serves all sectors of society, including K–12 and higher education, faith communities, youth-serving organizations, social-service organizations, families, businesses, and the public sector.

  • Nearly 600 communities in 45 states and 5 Canadian provinces have initiatives based on Search Institute’s approach.

  • In the past decade, approximately 6 million people have attended an asset-building presentation, and 300,000 people have received asset-building training. About 3 million young people in thousands of communities have been surveyed since 1990.
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More Information About Us

Support Us

Search Institute is a nonprofit organization. We welcome your support, which allows us to continue fulfilling our mission.
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Tell Others

The Search Institute Information Brochure is designed as an introduction to Search Institute and the concept of 40 Developmental Assets. It contains a brief explanation of the assets, areas of work at Search Institute, the asset categories, and “25 Ways to Show Kids You Care.” It can be printed in either black-and-white or color and can then be tri-folded.