Search Institute

Discovering What Kids Need to Succeed

For more than 50 years, Search Institute® has been a leader and partner for organizations around the world in discovering what kids need to succeed. Our knowledge and resources help motivate and equip caring adults to create schools, communities, and families where young people thrive.

Based on surveys of more than three million kids, the 150 plus books we’ve published, and the work we’ve done with schools and youth-serving organizations in more than 60 countries, Search Institute can help you solve critical challenges in the lives of young people. Our 40 Developmental Assets® are the most widely recognized and most frequently cited approach to positive youth development in North America, and serve as the foundation of our work.

• Download our fact sheet

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How Do We Work?

Search Institute helps people understand what kids need to succeed and to take action based on that knowledge. We do this by:

• Conducting high-quality research and evaluation that deepens knowledge of young people, what they need, and how to care for and work with them more effectively.

• Providing tools, resources, and services to equip parents, educators, youth workers, policy makers, and other leaders to create a world where all young people are valued and thrive.

• Collaborating with partners (foundations, corporations, schools, communities, faith-based organizations, and other systems) to broaden and deepen commitments, capacity, and effectiveness in fostering healthy development and thriving among children and adolescents.
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Whom Do We Serve?

Search Institute serves all sectors of society, including K–12 and higher education, faith communities, youth-serving organizations, social-service organizations, families, businesses, and the public sector.

• Nearly 600 communities in 45 states and 5 Canadian provinces have initiatives based on Search Institute’s approach.

• In the past decade, approximately 6 million people have attended an asset-building presentation, and 300,000 people have received asset-building training. About 3 million young people in thousands of communities have been surveyed since 1990.
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More Information About Us

• Our mission, vision, and values
• Our staff
• Funding partners
• History
• Annual reports and other public records
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Support Us

Search Institute® is a nonprofit organization. We welcome your support, which allows us to continue fulfilling our mission.
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Tell Others

The Search Institute Information Brochure is designed as an introduction to Search Institute and the concept of 40 Developmental Assets. It contains a brief explanation of the assets, areas of work at Search Institute, the asset categories, and “25 Ways to Show Kids You Care.” It can be printed in either black-and-white or color and can then be tri-folded.